In an digital era where social media algorithms systematically reward outrage far more than understanding, it takes only a single individual looking for attention to manufacture a massive public controversy out of thin air. Earlier this month, social media influencer Prasad Vedpathak did precisely that. He attempted to whip up severe public outrage over a simple white pathway painted inside a private Mumbai housing society—a feature created solely for the convenience and physical well-being of passing Jain monks.