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PETA lost case against Amul

It may be noted that earlier this week, the Advertising Standards Council of India (ASCI) had dismissed a plea filed by PETA and two other organisations against Amul for saying that plant-based products can’t be called ‘milk’. Amul is running a ‘Myths vs Facts’ advertisement, where the company had said that “plant-based beverages are impersonating and masquerading as dairy products”.

ASCI had found that Amul’s ad was correct, as according to Food Safety and Standards Authority of India (FSSAI) rules, plant-based milk is not covered under the definition of ‘milk’. As per FSSAI guidelines, milk is considered as a vegetarian product. Plant-based beverages also have proteins and beneficial minerals, however, most plant-based milks have lower protein content than milk, ASCI had observed.

PETA, Beauty Without Cruelty (BWC) and Sharan India had also complained against Amul’s contention that milk is a complete food, claiming that it is not a complete food, is harmful to health and is less nutritious than plant-based food. But ASCI had ruled that milk can be called complete food as it contains all essential nutritive ingredients required for sustenance.

GCMMF had said that the ad was issued in public interest as several articles and videos were published against milk and defaming Amul recently. Those content had misleading claims such as “dairy industry inflicts cruelty on animals”, “milk causes cancer and various other ailments”, “plant based beverages are healthier than milk”, “plant based beverages can be legally termed as milk” etc.

Referring to the plant-based beverage makers naming their products as ‘milk’, R S Sodhi had said such companies are encashing the equity of milk to sell their non-milk products. He had said that these products are nothing but genetically modified lab foods made out of chemicals and synthetic materials by big companies and MNCs. “Indian dairy industry is a model of co-existence of humans and animals for centuries. But foreign-funded NGOs are running campaigns to tarnish the Indian dairy industry which unlike western world is not a factory farm industry. Cattle are part of a dairy farmer’s family, nobody tortures them”, he had said.

FSSAI proposes to ban use of ‘milk’ for plant based products

While PETA wants Amul to use ‘vegan milk’, the draft regulation of FSSAI for dairy products published last year says that non-dairy products like soya and almond ‘milk’ and non-dairy cheese and ice-cream won’t be allowed to use the word ‘milk’.
The National Cooperative Dairy Federation of India (NCDFI) has also filed a plea with Delhi High Court requesting to prevent the manufacturers of beverages or products derived from soya, almonds etc from using the term ‘milk’ and milk products such as paneer, curd, yogurt etc.

References:

OpIndia